IIM Amritsar

Interest Areas

Marketing
Operations

Education

Bachelor of Technology (Computer Science and Technology)

Sikkim Manipal Institute of Technology

Aparna Jha

27 years

IIM Amritsar MBA student with four years of successful experience at BYJU�s as a Business Development Associate and Retention Specialist. As an Assistant Manager in Retention, I handled Consumer Court, Social Media Complaints, and other urgent escalations by users. Individually handled 150+ cases in a month and successfully retained ~50% of customers. Contributed ~50-60 lakhs revenue per month. Looking forward to exploring the domain of marketing.

Work Experience : 46 Months

BYJU's The Learning App

Responsible for handling Social-Media and Consumer Court complaints along with other urgent escalations by users and maintaining the data on Salesforce software
Individually handled 150+ cases per month to achieve ~50-60% retention
Contributed ~50-60 lakhs in revenue per month
Worked on a project to improve customer retention by going through the database of the company and identifying the major reasons for returns requested by the customers. Based on the findings, recommen
Analyzed data of B2C segment from LeadSquared software to formulate effective sales strategies based on target audience and demographics

Positions of Responsibility

Junior Member | Placements� Committee
Managing corporate relations and engagement
Facilitating end-to-end placement process
Ensuring smooth information flow between students and placements' chair

Indian Institute of
Management Amritsar